Five Ways Women Unintentionally Shrink Their Presence
- Ashly Cochran

- 1 day ago
- 3 min read

5 Ways Women Unintentionally Shrink Their Leadership Presence
There is a moment many high-achieving women know too well. You walk into a room you earned a seat in (or hope to earn a seat in) and without even noticing it, you start making yourself smaller. Not because you lack skill or substance, but because you were taught to take up less space to keep the peace.
Here are five subtle ways this shows up and what to shift instead.
1. Downplaying Your Impact
You talk about the work as if you were simply a participant instead of the person who drove the result. You reduce your contribution so you do not appear boastful or self-promoting.
Try this instead: State the outcome and your role clearly and without apology. “This initiative increased X. My focus was Y, and here is what that allowed us to achieve.” It is factual, grounded, and confident.
2. Softening Your Language to Avoid Being Seen as Difficult
You use phrases like “just checking” or “sorry to bother” or “maybe we could.” Meanwhile, people with half your ability speak plainly and get exactly what they need.
Try this instead: Use clear, steady language.“ Here is what we need.” “Here is my recommendation and the reason behind it.” Direct communication is not aggressive. It is leadership.
3. Over-Explaining to Prove You Belong in the Room
You anticipate every question. You justify every decision. You lay out every detail before anyone even asks. It feels like preparation, but underneath, it is often fear of being questioned.
Try this instead: Ask yourself: What is the essential point right now? Leaders speak from clarity, not from self-protection.
4. Reading the Room Without Leading the Room
Reading the room is an essential leadership skill. Knowing your audience matters. The problem is when you adjust yourself too early. You sense tension, uncertainty, or silence and shift your message before you ever deliver it. You lead from fear instead of intention.
Try this instead: Set the tone first. Open with a clear direction or outcome. Make the room adjust to your clarity instead of diluting your message to match the room’s energy. Reading the room is wise. Shrinking to fit the room is not.
5. Saying Yes When Everything in You Wants to Say No
You say yes to protect relationships, avoid conflict, or not appear unhelpful. But every misplaced yes erodes your leadership presence and increases resentment.
Try this instead: Use a calm boundary. “That timeline will not work. Here is what I can commit to.” A clear boundary is not resistance. It is reliability.
The truth is this:
Women do not shrink because they are small or do not have the talent and skill to lead. They shrink because they had to learn how to survive leadership instead of inhabit it.
When you stop hiding your impact, softening your voice, over-explaining, preemptively adjusting, and over-agreeing, your presence expands. Not from effort but from alignment.
If you are ready to stop shrinking and show up with the kind of presence that actually matches your talent, the January Leadership Accelerator was built for that work. It is a 12-week, bi-weekly coaching experience where we strengthen your voice, your confidence, and the way you carry yourself in the rooms you’ve earned.
I have three spots open for January 2026. Comment INFO or reach out to me at ACochran@revexcoaching.com and I will send details your way.



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